Cynthia Reichard is Executive Vice President of Arylessence. She plays a leading role in the advancement of fragrance research, creative development and testing programs for Arylessence clients. She pioneered the concept known as Arylessence Fragrance Management. This innovative, consumer‐focused approach aligns fragrance creation with a company's corporate, business and marketing objectives and develops winning fragrances that are designed to help brands and businesses grow.
Active in fragrance industry affairs within the United States and Globally, Cynthia serves on multiple committees of the Fragrance Creators Association focused on enhancing communication with the public and is Chair of the Government and Legislative Affairs Executive Committee at FCA. She is Chair of the Communication and Outreach Committee at the American Cleaning Institute(ACI), the Co-Chair of the Issues Management Committee at the National Candle Association(NCA), and is on the Board of Directors of the Household and Commercial Products Association (HCPA).
An advocate of sustainable business practices, Cynthia believes in responsible fragrance design and manufacture and helped develop Arylessence programs in global ingredient sourcing and verification, and sustainable manufacturing. She promotes responsibly produced fragrances that create winning products, and protect the planet and our future.