Jeffrey Hollender

CEO & Co-Founder
American Sustainable Business Council

Jeffrey Hollender is co-founder and former CEO of Seventh Generation, which he built into a leading natural product brand of household and personal care products from 1988 to 2010. Seventh Generation’s line of over 100 products is distributed in most leading retailers including: Target, Whole Foods, Kroger, Safeway and Amazon. The company was sold to Unilever in October 2016 for over $600 million and Hollender currently serves on the Board of Seventh Generation.

Hollender is also the founder of Sustain Natural which he launched in 2013. Sustain is a consumer products company that develops and markets reproductive health and feminine care products. He is also Adjunct Professor of sustainability and social entrepreneurship at New York University and serves on the Morgan Stanley Sustainability Advisory Board.

Currently Hollender is the CEO of the American Sustainable Business Council. Hollender co-founded and is also the co-chair of ASBC, a coalition of 200,000 business leaders committed to supporting responsible and sustainable public policy.

As an author, speaker and consultant Hollender is a leading authority on corporate responsibility, sustainability, social equity, global health care, and population issues. Hollender is the author of seven books focused on corporate responsibility and sustainability including, “The Responsibility Revolution: How the Next Generation of Businesses Will Win” (Jossey-Bass, 2010). His most recent book, “Planet Home: Conscious Choices for Cleaning & Greening the World You Care About Most” (Clarkson Potter, 2010) guides consumers through the dizzying array of environmental decisions they make each day, helping them understand which choices matter most.

Hollender also serves as a strategic advisor to Greenpeace US after serving for over a decade as a board member and board chair. Lastly, he serves as a board member for Vermont Businesses for Social Responsibility. He divides his time between Charlotte, VT, and New York City.


9:20 — 10:20 am
Safer Chemicals & Ingredient Transparency



The Cleaner Products Cleaner Future Summit is a P&G Home Care initiative. 
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